The logo is not just a graphic design on each page; rather it is the embodiment of the organization or business. Logo depicts the area of work and service, shows the dignity of the organization, its core values and so on. Though, a logo is usually believed to be one of most important part of graphic design. This is considered as the most difficult area of graphic design as this shows the face of your business.
Logo should always be unique and this should not be matched with the logos of any other companies. This hampers the uniqueness and creates confusion in the minds of the visitors. This covers the name and service of the company and makes perfect integrity with the different contexts. The logo should contain the preferable business color of the client along with the sustainable color that enhances the force of the business.